Petroleum Reduction Technologies Overview

Petroleum Reduction Technologies (PRT) are aimed at reducing petroleum consumption and its effects on the economy, health, and the environment. The material in this section was developed to highlight six alternative fuels and two technologies and strategies that can help reduce U.S. dependence on foreign oil.

Alternative fuels and advanced technology vehicles are great options that are currently available to help decrease U.S. Petroleum consumption and emissions production. This material was developed to increase the awareness of these fuels, technologies, and strategies. Participants can view multiple topics in order to understand and compare the options. This PRT online toolbox can be use by anyone from consumers to corporate stakeholders in order to better understand and implement these various Petroleum Reduction Technologies. Information is presented in the forms of introductory sections, workshops, and seminars. Supplemental materials in the form of case studies, fact sheets, videos, and PowerPoint presentations are also available.

Importance of PRT

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The materials in the Petroleum Reduction Technologies section are constantly being updated with the latest information about advancements in the field. When these updates are made, the NAFTC sends out an email letting PRT subscribers know which materials have been updated. To receive notification when the materials have been updated, please subscribe using the registration link below.

The Importance of PRT PowerPoint (.ppt)

The Importance of PRT Booklet (.pdf)

Promotional Materials & Advertising Aids

Promotion is one of the four elements, or the “Four Ps” (product, price, promotion, and placement), of the marketing mix. Because promotion is the communication link between an organization and its targeted audience, a wide range of promotional materials are available to influence, inform, and persuade. These items can include PowerPoint presentations, videos, posters, flyers, advertisements, and press releases.

Training Poster (.pdf)

Training Flyer (.pdf)

Sample Press Release(.doc)

Creating Advertisements

Advertising is a form of communication that intends to persuade an audience to take action, whether that is to purchase a product, attend an event, or adopt a set of behaviors. Advertising can take many forms such as for broadcast, print or online. Several types can be used together to increase the intended result. Traditional means of advertising have also made way for newer forms such as social media marketing, which customizes ads to target social media users with particular demographics and interests. By understanding the different forms of advertising, you’ll be able to better utilize them to fit your needs.

Print Ads

Print advertisements encompass everything from media with a broad readership base to more narrowly targeted media such as local newspapers and trade journals. This method of advertising tends to be the most popular and usually offers a more targeted approach than other mediums. For example, magazines include articles intended to attract a specific type of consumer, and the magazine makes this demographic information available to advertisers. The cost of newspaper and magazine ads vary depending on the size, location, color, and type, and the effectiveness of the ads often depends on the number of subscribers.

Basic Print Advertisement Sizes(.pdf)

Internet Ads

Online advertising involves using the Web to deliver a marketing message and can consist of banner ads, text ads, video ads, pay-per-click advertising, and more. You may also choose to use your own Website to display a banner ad to visitors. While the effectiveness of online advertising depends on how many people actually view the ad, this method also allows the advertiser to track the number of impressions received (how many people see the ad). Another advantage is that online advertising can be viewed by anyone, anywhere, at any time, so your message can receive plenty of exposure.

Web Banner Advertisement Sizes(.pdf)

Email Ads

Email advertising involves sending email announcements to your current subscribers and to friends and others who have an interest in your organization. When announcing an event, consider offering a discount for those who register early or refer to the email announcement during registration. In addition, encourage your subscribers and friends to share the email with others.

Sample Email Announcment(.pdf)

Radio Ads

Radio is one of the most cost-efficient ways to get your message delivered. In addition, radio is one of the few portable media available that can follow consumers almost everywhere, whether it’s in the car, at a doctor’s appointment waiting room, a bustling supermarket, or even during the day at business and professional offices nationwide. Since radio is typically a local media, it’s a great resource to announce local events. Also, developing a radio spot is relatively easy. Unlike other news outlets, radio can be flexible and quickly modified, based on new information. Furthermore, because consumers hear radio advertisements repeatedly, they are more likely to retain the information.
There are two main ways to utilize radio: a paid radio spot (advertising) or a public service announcement (PSA).
A PSA is an often free announcement, which promotes programs, activities, or services of federal, state, or local governments or the programs, activities or services of non-profit and other announcements regarded as serving community interests, excluding time signals, routine weather announcements and promotional announcements. The most common topics of PSAs are health and safety.

Sample Radio Advertisement(.pdf)

How to Write a Public Service Announcement(PSA)(.pdf)

Sample Public Service Announcements(.pdf)

Workshop & Event Materials

Now that you have successfully planned and promoted your training, you are ready to delve into the materials you will need to execute the course. In this section you will find registration items, agendas, evaluations, and other tools.

Registration Form (.pdf)

Example Agenda (.pdf)

Name Badge Template(.pdf)

Sample Thank you Letter to Participants(.pdf)

Evaluation Form(.pdf)

Audience List

The Petroleum Reduction Technologies program’s design allows for presentation to a large array of audiences. The groups that would benefit from attending this training can include:
•State, county, and local government officials
•Fleet managers
•Private and public organizations
•The general public
•Concerned citizens
•Automotive technicians
•Anyone wanting to learn more



Natural Gas




Electric Drive

Fuel Economy
Idle Reduction
Fleet Applications
Understanding Fleets and Alternative Fuels

Biodiesel Fleet Applications

Ethanol Fleet Applications

Natural Gas Fleet Applications

Propane Fleet Applications

Hydrogen Fleet Applications

Electric Drive Fleet Applications

Fuel Economy Fleet Applications

Idle Reduction Fleet Applications